eSalon is a Los Angeles based start-up that creates custom hair color for each individual customer using proprietary code and a unique machine. During their early growth years, they launched many new products and tools, one being My Match Up. The challenge was to design how it would work and look, build it, and introduce customers to the new feature. Collaborating with all departments, we organized how to suggest products, rules for matching, how to display this tool and what the interactions would look like. There were many iterations around swapping out products so we could give clients flexibility.