Sunlights Balayage
Brand Identity
Sunlights Balayage is a new product brand developed specifically for professional hairdressers. Female owned and operated, the company aims to take on the major industry players, delivering a superior product, made in the USA, directly to hairdressers. I was engaged to work on the brand identity, to develop a unique logotype, color palette and visual system. Beginning from the initial call, the name, color and overall elements were designed to evoke a reference to the hero product, the lightener. Because balayage produces a much more natural look for highlights, the name Sunlights reflected that element. The colors yellow and white were a way to establish both a difference on the shelf, while leaning into the warmth and friendliness of the sun. The association of the brand with yellow became iconic.

Color palette
Various marketing materials
Promotional booklet
Responsive homepage
Site design
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